Chelu Surfboards
audiovisual production
Chelu Surfboards is a family-owned brand with Latin American roots and a Californian spirit. We developed the audiovisual production and website to translate its handcrafted essence into a contemporary visual language connected to the ocean and surf culture.
photography
The photographic production follows a documentary approach, capturing the shaping process of Chelu Surfboards inside the workshop and in its natural environment.
photography
The photographic production follows a documentary approach, capturing the shaping process of Chelu Surfboards inside the workshop and in its natural environment.
film
The film takes a documentary approach. It follows the rhythm of the workshop, from preparation to the beach. Using natural light and atmosphere, it highlights the link between craftsmanship and surf culture.
website
The design prioritizes large imagery, video integration, and a clean editorial layout that allows the brand story to unfold naturally through scrolling. The site connects the workshop, and the surf lifestyle into a cohesive digital experience that reinforces Chelu’s identity as a handcrafted surfboard brand.
audiovisual production: The Croma Studio
client: Chelu Surfboards
location: San Clemente, California
